An Online School
for your Roofing

Our school will teach you everything

you need to know about the roofing business


What’s inside?

Roofing Business Structure

There are six key components to running a roofing business


Organization is essential when trying to properly run a business


Numbers don’t lie. Our school starts and ends with numbers


Learn effective sales techniques from successful business owners


The most profitable businesses market extremely well. Yours should be no exception


Customer service is everything. Make sure your clients are taken care of


How to supplement insurance claims and get paid an extra 30% on all of your jobs

Our Community

Join the fastest growing network of roofing contractors


Meet our Teachers

Our lineup of highly renowned educators have a wealth of knowledge they would like to share with you.

It doesn’t matter if you’re a new business owner, aspiring salesman, or the proud owner of a profitable roofing company.

With the Roofing Business School, there is something for everyone.

See the available packages below to determine which level is right for you!

Dmitry Lipinskiy - Branding and Marketing Expert

Dmitry Lipinskiy

Branding and Marketing Expert
Elizabeth Calzadilla - Business Process Consultant

Elizabeth Calzadilla

Business Process Consultant
Ben Menchaca - Sales Guru

Ben Menchaca

Sales Guru


What Students are Saying

Hear what our students have to say about the Roofing Business School

Price Packages

Invest in your Future

Level up by taking charge of your education



Get started



Get started



Get started

Exclusive online lessons:

  • Marketing
  • Production
  • Accounting
  • Sales
  • Administration

Videos from conferences, previous events, webinars

Behind-the-scenes YouTube videos

Contracts, forms, business documents from Dmitry's roofing business

Directorii Listing (if qualified)

Unlimited graphic design

Custom legal forms (contracts and documents)

Weekly calls with Dmitry, Ben or Liz

YouTube channel management

Roofing Insights Marketing Package

24 pieces of content per year (two per month), company visit with Dmitry and his video team, plus YouTube channel setup and management.

If you have any questions, text "Marketing Package" to (612) 558-4881

Conference tickets

10% off any ticket 20% off any ticket 2 Ultra VIP tickets
50% off any additional ticket

Frequently Asked Questions

You can cancel anytime. No obligation. You pay only for a month subscription.

Absolutely! Even if you don’t subscribe for online school, you can always join the Roofing Business Classes and conferences.

Click Here to see the most recent System Requirements.

Click on the phrase “RETRIEVE PASSWORD” below the “Sign In” button on the login page.

Enter the Email that you used for your account, then click Submit.

You will receive an email shortly after you click Submit, containing a link that will take you into the system to reset your password.

Note: Your password must have at least 6 characters, contain at least 1 Capital

Letter, and 1 Number or Symbol.

Dmitry Lipinskiy


Roofing Insights Business Classes

Roofing Insights Business Classes Events




Edmond, OK

HailTrace office




Portland, OR